Yet again, weâ€™re hearing about why Microsoft should fear Apple. I wish some of these â€œjournalistsâ€ would find some REAL news to report.
â€œI, a journalist, in the publishing business, tried a Mac and prefer it to a Wintel PC.â€
Big freaking whoop!
â€œMicrosoft should be scared. Now I can run their stuff on MacOS through Parallels!â€
Excuse me? What? Did you have a valid point there somewhere? No? So sorry!
Microsoft doesnâ€™t give a shit about the Mac. Seriously! Sure, they steal interface cues from them (and have some things stolen back in return). This entire myth about Microsoft and Apple being in a knock-down, drag-out fight is utter crap!
Why? Letâ€™s walk through this.
You bought a Mac! Youâ€™re rebellious and unique! Just like a few million other people.
It runs MacOS! Woo!
You can run Parallels on there and load Windows. Then you can run Windows apps!
THINK about this for a second.
You bought a Mac. Then went out and bought a full-blown copy of WINDOWS to load on there as well. Plus all the Windows apps!
How EXACTLY has Apple now, via you, bitten into Microsoftâ€™s market? Guess what. They HAVENâ€™T.
The only one whose market gets bitten into are the OEMs, HP, Dell, IBM, etc.
Apple got their money. Microsoft got THEIR money. And more, the situation is probably even MORE profitable for Microsoft, as most of the people looking to buy a Mac are likely buying full RETAIL copies of Windows and assorted software to chuck into Parallels! This means higher margins for Microsoft versus the margins they get from the OEM licenses they provide.
Hereâ€™s the math. It probably costs Microsoft a grand total of $2 PER PACKAGE to put out a retail copy of Vista Ultimate. Which retails for between $250 and $360. Thatâ€™s a 12,500-18,000 percent profit margin based on materials costs alone (ammortizing development costs into it brings it down to a more far reasonable margin, Iâ€™m sure). They receive FAR less in the way of margins from their OEM licensing.
So for all the children out there who want to see a face-off between Cupertino and Redmond, then stand back and chant â€œfight fight fightâ€, grow up already. The current arrangement is beneficial to BOTH companies. So itâ€™s highly doubtful theyâ€™re going to start poking each other in the nose now.